Imereti Tourism Branding Strategy
The World Bank experts presented the results of their research within Imereti Tourism Branding Strategy at the Imereti Regional Administration. The meeting was attended by the State Representative-Governor in Imereti Givi Chichinadze, his First Deputy Grigol Dalakishvili, Deputy Governor Ioseb Khakhaleishvili, Mayor of Kutaisi Giorgi Chigvaria, other mayors of Imereti municipalities and relevant specialists.
Participants of the meeting discussed Imereti tourism potential, resources needed for the development of tourism, ongoing tourism development projects and competitive advantages at the international tourism market.
The project is aimed to promote Imereti region at the international tourism market and ensure stabile growth of inflow of foreign visitors.